About Us – Sarruma Food Private Limited
BHOOKHAR Snacks
Welcome to BHOOKHAR, a fast-growing and innovative snack brand by SARRUMA FOOD PRIVATE LIMITED, committed to redefining the Indian snacking experience with bold flavors, modern packaging, and high consumer appeal. BHOOKHAR is not just a snack brand—it is a youth-driven movement that understands the evolving taste preferences of India and delivers products that are trendy, tasty, and highly marketable.
With a strong focus on quality, innovation, and scalability, BHOOKHAR is rapidly expanding its presence across India and is actively appointing distributors, dealers, and stockists to strengthen its nationwide distribution network. If you are looking for a profitable FMCG distributorship opportunity in the snacks segment, BHOOKHAR offers the perfect combination of demand, margins, and brand growth.
Our Brand Philosophy
At BHOOKHAR, we believe that snacking should be exciting, flavorful, and accessible to everyone. Our brand is built around the idea of delivering “craving-worthy snacks” that connect with today’s fast-paced lifestyle. Whether it’s a quick bite during work, college breaks, travel, or leisure time, BHOOKHAR products are designed to satisfy hunger instantly with irresistible taste.
We combine traditional Indian snack concepts with modern flavors and innovative formats to create products that stand out on retail shelves and online platforms. Our mission is to become one of India’s most loved snack brands by continuously introducing unique products that resonate with both youth and family audiences.
Our Product Range
BHOOKHAR offers a wide and diverse range of snack products catering to different taste preferences and age groups. Our growing portfolio includes:
Crispy Banana Chips – A classic favorite with a crunchy twist
Manchurian Noodles Snacks – A unique fusion snack loved by youth
Veg Chanachur – A spicy and flavorful traditional mix
Innovative Flavored Snacks – New-age combinations designed for modern consumers
Ready-to-Eat Namkeen Variants
Trial Packs & Family Packs
Our products are carefully crafted using high-quality ingredients and processed under hygienic conditions to ensure freshness, taste consistency, and longer shelf life. With innovative flavors and attractive packaging, BHOOKHAR products create strong shelf appeal and encourage repeat purchases.
Why BHOOKHAR is a High-Growth Brand in India
The Indian snacks industry is one of the fastest-growing FMCG segments, driven by increasing urbanization, changing lifestyles, and rising demand for convenient food options. BHOOKHAR is strategically positioned to capitalize on this growth by offering:
Trendy and unique snack options
Strong appeal among youth and working professionals
Affordable pricing with premium quality
Eye-catching packaging that boosts retail visibility
Products suitable for general trade, modern trade, and online sales
Our innovative approach and focus on consumer preferences make BHOOKHAR a brand with high growth potential and strong market acceptance.
Manufacturing & Quality Commitment
BHOOKHAR, under the umbrella of SARRUMA FOOD PRIVATE LIMITED, follows strict quality control measures at every stage of production. From sourcing raw materials to packaging finished products, we ensure adherence to food safety standards and hygiene protocols.
Our production processes are designed to maintain:
Freshness and crunchiness
Nutritional value
Consistent taste across batches
Safe and hygienic packaging
We continuously invest in improving product quality, packaging design, and supply chain efficiency to meet the expectations of distributors and consumers alike.
Distributor Opportunity with BHOOKHAR
BHOOKHAR is actively looking to appoint distributors, super stockists, and channel partners across India, especially in Tier 1, Tier 2, and emerging markets. This is an excellent opportunity for individuals and businesses with experience in FMCG, food distribution, or retail networks.
As a BHOOKHAR distributor, you will be partnering with a brand that offers strong demand, competitive margins, and long-term business growth.
Benefits of Becoming a BHOOKHAR Distributor
✔ High-demand snack products with fast-moving inventory
✔ Attractive profit margins and ROI
✔ Strong consumer demand in urban and semi-urban markets
✔ Premium and eye-catching packaging
✔ Regular product innovation and new launches
✔ Company support in marketing and promotions
✔ Easy distribution model with scalable growth
✔ Wide product range to increase sales opportunities
✔ Support for branding and local market activation
We believe in building long-term relationships with our distributors and ensuring mutual growth through consistent support and business transparency.
Target Market & Demand
BHOOKHAR products are highly popular among:
Youth and college students
Working professionals
Families looking for tasty snack options
Retail stores, supermarkets, and kirana shops
Online grocery platforms
With increasing demand for ready-to-eat snacks, BHOOKHAR products have strong potential for repeat sales and high turnover in retail outlets.
Our Mission
Our mission is to deliver innovative, high-quality, and delicious snack products that cater to the evolving taste preferences of Indian consumers. We aim to create a brand that stands for taste, trust, and innovation while providing profitable opportunities for our distribution partners.
Our Vision
Our vision is to establish BHOOKHAR as a leading snack brand in India with a strong distribution network and nationwide presence. We aspire to become a household name by continuously introducing exciting products and maintaining the highest quality standards.
Join the BHOOKHAR Growth Journey
If you are looking to invest in a profitable FMCG distributorship business, BHOOKHAR offers the perfect opportunity to grow with a fast-scaling brand. With increasing demand, strong brand positioning, and company support, you can build a successful and sustainable business in your region.
We invite distributors, wholesalers, and entrepreneurs to partner with us and become a part of India’s snacking revolution.
Apply for Distributorship
Take the next step towards a successful business partnership with BHOOKHAR. Join hands with SARRUMA FOOD PRIVATE LIMITED and grow your distribution network with a brand that is built for the future.
👉 Contact us today to become an authorized distributor and start your journey with one of India’s most exciting snack brands.
