India's Leading Chips Brand – Too Yumm- Distributorship Opportunity

🌟 Distributorship Opportunity Now Open Across India!

Too Yumm – a brand that revolutionized the Indian snack food market with its healthy, tasty, and innovative chips – is now offering exclusive distributorship opportunities to passionate FMCG channel partners.

Backed by the prestigious RP-Sanjiv Goenka Group, Too Yumm has become a household name in just a few years, thanks to its health-forward recipes, celebrity endorsements, and wide product portfolio.

If you’re a distributor or entrepreneur looking to associate with a trusted and fast-growing FMCG brand, this is your golden opportunity!

Year 2016 – This was when the RP-Sanjiv Goenka group envisioned a foray into the FMCG Business. RP-SG FMCG’s strategic intent is to innovate disruptively and create brands and products, that are genuine and desirable to the consumers.

We started by exploring the packaged snacks segment. Based on extensive consumer research and insights generated thereof, we realised that a majority of them indulged in Fried & Unhealthy snacks, and were feeling guilty about their indulgence. This was the need gap we saw an immense potential in – both in terms of business and in terms of making genuine product offerings.

With this in mind, we ventured into the Foods business with one intent – offer healthier and guilt-free snacking options which consumers can have anytime, anywhere, as much. This resulted in the incorporation of our FMCG firm – Guiltfree Industries Limited (GIL) – in January 2017. And so began our brand story – a healthier snack offering which also scored high on the taste factor. In April 2017, a new force in the snack foods space came into existence– GIL’s first brand “Too Yumm!”.

Since its inception, GIL has been growing at a break-neck pace, beating industry records. Within just a year, ‘Too Yumm!’ achieved an annual Sales Rate of INR 200 Cr. by growing at 15-20% MoM – one of the fastest in the country to do so. By FY1819, ‘Too Yumm!’ is all set to become a INR 600 Cr. brand with its distribution across India and beyond. In December 2017, Virat Kohli came aboard as our Brand Ambassador. And we all know that a fitness icon like Virat won’t sign-off with a brand unless he genuinely believes in the value proposition – in our case, truly guilt-free snacks to binge on.
We’ve also grown inorganically by acquiring Apricot Foods – a mass-market snack company based in Gujarat. Apricot’s brand ‘eVita’ is already clocking INR 200 Cr. revenues and is poised to grow bigger.

By following organic & inorganic growth trajectories, we at RP-SG FMCG are all set to venture into other FMCG categories, create a portfolio of brands that are disruptive & genuine and achieve a revenue of INR 10,000 Cr. within 5 years. With the RP-Sanjiv Goenka group itself scaling new heights, with annual revenues of INR 23,000 Cr.+ and assets close to INR 41,000 Cr.; we know that an extraordinary journey has just begun.

🎯 About the Brand – Too Yumm!

✅ Owned by: RP-Sanjiv Goenka Group
✅ Marketed As: “Tasty Yet Guilt-Free” snacks
✅ USP: Baked snacks with no palm oil, low fat, and high taste quotient
✅ Celebrity Ambassador: Virat Kohli

Too Yumm has captured attention for its innovative offerings like:

Baked Chips
Veggie Stix
Multigrain Chips
Foxnuts (Makhana)
Quinoa Puffs
Karare Series

🤝 Why Choose Too Yumm Distributorship?

✅ Fast Moving, High-Demand Products
Snack food demand is booming in both rural and urban India. Too Yumm stands out with its health-conscious snack options that cater to modern consumers.

✅ Brand Power & National Recognition
The Virat Kohli-backed brand commands strong recall, making it easier to penetrate retail markets.

✅ Attractive Margins & Sales Schemes
Too Yumm offers competitive distributor margins, scheme-based bonuses, and regular promotions.

✅ Pan India Market Demand
Whether it’s metro cities or Tier-II towns, Too Yumm enjoys excellent market pull.

✅ Strong Retail & Modern Trade Penetration
You’ll get support to enter both traditional retail and modern formats like supermarkets, kiranas, and online marketplaces.

📦 Available Products for Distribution:

Category	Examples
Baked Chips	Tomato, Cream & Onion, Peri Peri
Multigrain Chips	Tangy Treats, Light Masala
Karare	Chatpata Dal, Spicy Sticks
Veggie Stix	Herbs & Spices Blend
Foxnuts (Makhana)	Cheese & Herbs, Indian Masala
Quinoa Puffs	Cheese Burst, Jalapeno

🧾 Distributorship Requirements:

✅ Investment: ₹5 to ₹10 Lakhs (flexible based on area)
✅ Storage space for inventory
✅ Basic distribution network in FMCG or snacks
✅ Commitment to push monthly targets
✅ Staff for sales & delivery (optional but preferred)

📢 How We Support You:

🔸 Training & Product Knowledge
🔸 Distributor Onboarding Kit
🔸 Marketing & Branding Materials
🔸 POS Materials & Hoardings (As per need)
🔸 Digital Promotions Support