Company overview
     Trayojack Connections Pvt Ltd is a company located in Coochbehar, West Bengal, specializing in the wholesale and distribution of CCTV surveillance accessories. The company focuses on providing high-quality products and services related to security and surveillance systems. With a range of products that cater to different security needs, Trayojack Connections Pvt Ltd aims to be a reliable partner for businesses and individuals looking for advanced surveillance solutions.

The vision of Trayojack Connections Pvt Ltd is to become the market leader in the CCTV surveillance accessories industry across India, focusing on creating strong partnerships nationwide. Through a commitment to quality and collaboration, the company aims to expand its reach and establish a dominant presence in the market.

The mission of Trayojack Connections Pvt Ltd is to distribute high-quality CCTV surveillance products at the best possible prices, while building and maintaining trust among its customers. This commitment ensures long-term relationships and customer satisfaction.

Problem & solution

Problem
Trayojack Connections Pvt Ltd recognizes that many businesses waste valuable productive time on non-essential tasks, which significantly impacts their overall productivity. Combined with issues like struggles with warranties and inefficiencies in service management from other competitive brands, these factors contribute to a less efficient operational environment. Trayojack aims to address these challenges by providing reliable and streamlined solutions.

Solutions
Trayojack Connections Pvt Ltd addresses market challenges by offering efficient warranty management for quick resolutions, providing reliable after-sales support, and handling the supply, installation, and maintenance of CCTV surveillance accessories. This allows businesses to focus on core operations, reducing time spent on non-essential tasks. Their competitive pricing ensures high-quality products at affordable rates. With a strong partner network across India, they guarantee timely service and availability. Additionally, Trayojack plans to introduce an app in the future to further streamline processes and enhance productivity for their customers.

Unique selling point
The unique selling point (USP) of Trayojack Connections Pvt Ltd is its focus on organizing the unorganized market by delivering high-quality CCTV surveillance products and setting industry standards. By providing reliable service and ensuring consistency in product offerings, Trayojack aims to bring structure and trust to a fragmented market, positioning itself as a leader in the field.
Trayojack Connections Pvt Ltd is committed to enhancing the quality of its PCBs (Printed Circuit Boards) compared to other competitive brands. The company is actively engaged in research and development (R&D) initiatives, utilizing prototypes and customer testimonials to refine its products. Furthermore, Trayojack uses virgin copper in its cables and applies high-quality PVC coating to ensure durability and superior performance. This focus on innovation and quality assurance aims to deliver reliable products, further establishing Trayojack as a trusted name in the CCTV surveillance industry.

Go to market strategy
Trayojack Connections Pvt Ltd incorporates several strategic elements into its market approach, including offering free delivery to enhance customer convenience and satisfaction. The company sets lucrative targets by identifying and addressing the price and margin gaps in the market. By delivering high-quality products at competitive prices while maintaining healthy profit margins, Trayojack positions itself effectively against competitors. This strategy not only attracts a broader customer base but also strengthens the brand’s reputation as a reliable provider of CCTV surveillance accessories.

Revenue model
Trayojack Connections Pvt Ltd utilizes a robust revenue generation strategy that includes a direct sale dealership model, enabling partnerships with dealers and retailers to distribute CCTV surveillance products effectively. This model not only expands the company’s reach but also builds a network of reliable sales channels.
In addition, the company leverages online marketing strategies to drive traffic to its website and increase sales through targeted advertising and search engine optimization (SEO). Coupled with this, organic promotion on social media plays a key role in enhancing brand visibility, engaging with potential customers, and fostering community relationships without incurring significant advertising costs.
Furthermore, Trayojack Connections Pvt Ltd actively seeks to participate in government and private projects, allowing it to tap into larger contracts and expand its portfolio. By focusing on these diverse revenue channels, Trayojack positions itself for sustainable growth and enhanced market presence in the CCTV surveillance industry.

Target market
The target market for Trayojack Connections Pvt Ltd is focused on Eastern India, specifically including the northeastern states as well as West Bengal, Bihar, Jharkhand, and Orissa. In line with its vision to expand nationally, the company plans to open an office in Delhi this November. This strategic move will enable Trayojack to effectively target the entire nation, further enhancing its presence and ability to meet the growing demand for CCTV surveillance accessories and services across India.

Cost of Customer Acquisition (COCA )
Trayojack Connections Pvt Ltd is currently in the pre-revenue phase and is strategically focusing on marketing organically through social media to build brand awareness and engage with potential customers. By collaborating with agencies that specialize in Customer Relationship Management (CRM), the company aims to lower its Cost of Customer Acquisition (COCA) while enhancing overall productivity.
To effectively reach customers in targeted areas, Trayojack plans to establish point-to-point (PTP) distributors in prime locations across the country, facilitating access to its products in pocket markets. Additionally, the company intends to implement a quarterly incentive program for dealers, encouraging higher sales performance and strengthening partnerships. Notably, the return on investment (ROI) for these initiatives is expected to be immediate and short-term, ensuring that the company can capitalize quickly on its marketing efforts. This comprehensive approach not only positions Trayojack for efficient growth but also ensures a competitive advantage in the CCTV surveillance market as it prepares for revenue generation.

Traction
Trayojack Connections Pvt Ltd is making as it moves towards achieving its business goals. Though still in its pre-revenue phase, the company has begun building momentum through key strategies such as organic social media marketing, establishing partnerships with CRM agencies to optimize customer acquisition, and planning to open an office in Delhi to target a national market. Trayojack is also laying the groundwork by creating point-to-point (PTP) distributors in prime locations to ensure product reach in targeted markets. With positive early-stage activities like engaging dealers, setting up distribution networks, and product validation through R&D and testimonials, Trayojack is on the path to gaining market adoption, which will lead to significant growth and customer acquisition.

Our Products:

Power Supply
Single Output 4 channel
Single Output 8 channel
Single Output 16 channel
Multi Output 4 channel
Multi Output 8 channel
Adapter
12 Volts 2 Amp
12 Volts 5 Amp
POE Switch
Normal 4 Channel
Normal 8 Channel
GIGA 8 Channel
CAT-6 ( 305m)
Standard CCA
Outdoor CCA
Copper 24AWG
Copper Double Jacket
3+1 Coaxial Cable
Speed 70
Standard 90Y
Premium 90M
Premium Outdoor 90M
Wall Mount
Wall Mount 14-26 Movable
BNC Connector
BNC Connector Wire
DC Connector
DC Connector Wire
PVC – Junction Box
4X4 PVC Box
5X5 PVC Box
POE/DVR RACK
Fiber Optic Cable
2F – FRP8 (5.8MM Dia) with yarn & Rip Cord
4F – FRP8 (5.8MM Dia ) with yarn & Rip Cord
6F – FRP8 (5.8MM Dia) with yarn & Rip Cord
12F – FRP8 (5.8MM Dia) with yarn & Rip Cord