Susun Industries

Leading Manufacturer of LYRA Cleaning Products | Distributorship Opportunity in South India

In today’s fast-growing hygiene and sanitation market, the demand for reliable, affordable, and high-performance cleaning products is rising across households, institutions, and commercial establishments. Susun Industries, the proud manufacturer of the LYRA brand, stands as a trusted name in the Indian home care and institutional cleaning segment.

With a comprehensive portfolio of household cleaning solutions and a strong presence across Tamil Nadu, Susun Industries is now expanding aggressively and appointing distributors across South India — including Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana.

If you are looking for a profitable cleaning products distributorship in South India, LYRA offers a powerful opportunity backed by quality manufacturing, proven demand, and strong institutional supply experience.

About

Susun Industries

Susun Industries is a professionally managed manufacturing company specializing in high-quality household and institutional cleaning products under the brand name LYRA.

The company’s product formulations are developed under the guidance of an experienced chemical engineer from Anna University. This technical foundation ensures that LYRA products are not only effective but also comparable — and in many cases superior — to leading national brands available in the market.

Over the years, Susun Industries has built a strong distribution network and currently supplies to:

• Major supermarket chains
• Retail stores across Tamil Nadu
• Hotels and resorts
• Hospitals and healthcare institutions
• Schools and colleges
• Commercial establishments

The company focuses on delivering consistent quality, competitive pricing, and scalable supply capabilities.

LYRA – A Complete Range of Household & Institutional Cleaning Products

LYRA is a comprehensive brand that covers almost every daily cleaning requirement for homes, offices, and institutions. The wide product portfolio makes it highly attractive for distributors looking for multi-category sales potential.

1. Floor Cleaners

LYRA floor cleaners are designed for superior cleaning performance with refreshing fragrances. They effectively remove dirt, stains, and bacteria from:

• Ceramic floors
• Marble and granite surfaces
• Tiles
• Commercial flooring

Available in multiple fragrance variants, these floor cleaners are widely used in homes, hospitals, and hotels.

High-demand product for daily use market.

2. Glass Cleaners

LYRA glass cleaners provide streak-free shine and quick drying action. Ideal for:

• Windows
• Mirrors
• Office partitions
• Glass tables

This product category sees strong demand from commercial and hospitality sectors.

3. Toilet Cleaners

Formulated to remove tough stains and eliminate germs, LYRA toilet cleaners:

• Kill harmful bacteria
• Remove hard water stains
• Eliminate foul odor
• Provide long-lasting freshness

Essential product for retail and institutional supply.

4. Phenyl Range – White, Black & Herbal Phenyl

Phenyl remains one of the highest selling products in the Indian cleaning industry. LYRA offers:

White Phenyl

High-quality emulsified formulation with strong disinfectant properties.

Black Phenyl

Traditional and effective for institutional cleaning applications.

• Herbal Phenyl
• Available in variants like:
• Sandal
• Eucalyptus
• Lemon
• Jasmine

Herbal phenyl is increasingly popular due to rising preference for eco-friendly and pleasant-smelling cleaning solutions.

5. Concentrated White Phenyl

Highly economical and preferred by bulk buyers. Concentrated phenyl allows institutions to dilute and use, making it cost-effective and ideal for:

• Hospitals
• Schools
• Municipal use
• Large facilities
• Strong distributor margin potential.

6. Dish Wash Products

• LYRA offers a complete dish cleaning range:
• Dish wash liquid
• Dish cleaning powder
• Dish wash bars

Designed to remove tough grease while being gentle on utensils. High repeat purchase category.

7. Hand Wash Liquid

Hygiene awareness has significantly increased demand for hand wash solutions. LYRA hand wash:

• Kills germs effectively
• Gentle on skin
• Pleasant fragrance
• Suitable for homes and institutions

Excellent retail movement product.

8. Car Wash Shampoo

Specially formulated car wash solution that:

• Removes dust and grease
• Protects paint
• Provides shine

Attractive add-on product for distributors targeting automotive retailers.

9. Bleaching Powder

Used for:

• Disinfection
• Water treatment
• Industrial cleaning
• Sanitation

Strong demand from institutional buyers and government supply channels.

10. Cleaning Acid

• Powerful solution for:
• Toilet deep cleaning
• Removing scale and stains
• Industrial floor cleaning

High consumption product in commercial segment.

11. Multipurpose Liquid Soaps

Versatile cleaning solution suitable for:

• Kitchens
• Bathrooms
• Commercial surfaces

Multi-utility products increase sales opportunities.

Why LYRA Products Compete with Top Brands

Susun Industries ensures:

• Scientifically formulated products
• High-grade raw materials
• Strict quality control
• Competitive pricing strategy
• Consistent performance

The brand stands on par with established cleaning brands while offering better distributor profitability.

Strong Institutional Presence in Tamil Nadu

Susun Industries already supplies to:

• Leading supermarkets
• Retail chains
• Hotels and resorts
• Hospitals

Cleaning Products Market Opportunity in South India

South India is witnessing rapid growth in:

• Urban housing
• Commercial complexes
• Hospitality industry
• Healthcare infrastructure
• Educational institutions
• Increased hygiene awareness and government focus on sanitation have further boosted demand for quality cleaning products.

States with high growth potential:

• Tamil Nadu
• Karnataka
• Kerala
• Andhra Pradesh
• Telangana

The household cleaning products market in India is growing at a steady CAGR due to rising disposable income and lifestyle improvements.

• Educational institutions

This established credibility makes expansion into South India smoother and faster.

Distributorship Opportunity with Susun Industries

Susun Industries is actively appointing distributors across South India.

Ideal Distributor Profile:

• Existing FMCG or home care distributor
• Good retail network
• Experience in institutional supply
• Strong warehouse and logistics capability
• Financial stability

Benefits of Becoming a LYRA Distributor
1. Wide Product Range

Multiple SKUs ensure cross-selling and higher billing per retailer.

2. High Repeat Purchase

Cleaning products are daily consumption items.

3. Strong Margin Structure

Attractive distributor margins with scalable growth.

4. Institutional Supply Support

Opportunity to supply to:

• Hospitals
• Schools
• Hotels
• Corporate offices

5. Expanding Brand

Growing market presence across Tamil Nadu.

6. Marketing & Sales Support

Company support for product awareness and retail penetration.

Why Invest in Cleaning Product Distribution?

Cleaning products offer:

• Stable demand
• High repeat cycle
• Recession-resistant category
• Daily use necessity
• Institutional bulk orders

Unlike seasonal products, cleaning solutions sell consistently throughout the year.

Competitive Advantages of Susun Industries

✔ Experienced technical team
✔ In-house manufacturing
✔ Competitive pricing
✔ Wide product portfolio
✔ Established supply chain
✔ Strong reputation in Tamil Nadu

Future Vision

Susun Industries aims to:

• Expand distribution across South India
• Strengthen institutional presence
• Introduce new eco-friendly variants
• Enhance manufacturing capacity
• Build LYRA into a recognized national brand

Partner with Susun Industries Today

If you are looking for:

• Cleaning products distributorship in Tamil Nadu
• Phenyl distributorship in Karnataka
• Floor cleaner distribution in Kerala
• Household cleaning products dealership in Andhra Pradesh
• Institutional cleaning supplies distribution in Telangana
• LYRA by Susun Industries offers a strong and profitable opportunity.

Conclusion

Susun Industries has established itself as a reliable manufacturer of high-quality cleaning products under the LYRA brand. With a comprehensive range covering floor cleaners, phenyl, dish wash, hand wash, bleaching powder, cleaning acid, and more, the company is well-positioned for rapid expansion across South India.

The cleaning industry continues to grow due to rising hygiene awareness and institutional demand. By becoming a distributor for LYRA, you partner with a technically strong, quality-focused, and market-ready brand.

Now is the right time to join hands with Susun Industries and build a profitable distribution business in South India’s fast-growing cleaning products market.