We, Shreeja Mahila Milk Producer Company Limited is the world’s largest women owned milk producer company based at Tirupati, the abode of Lord Venkateswara. The company engages in the business of procurement and marketing of milk and milk products with the annual turnover of Rs.514 crores. We procure about 5 LLPD through 1 lakh small and marginal rural women farmer members, who are the owners of this organization. We procure milk only from our members (who are the owners of this organization) and consistency in quality is assured throughout. The company was promoted by National Dairy Development Board (NDDB) and set up in 2014 with the following core twin objectives.
1) Economic empowerment of small and marginal rural women farmers
2) Supply adulteration free quality milk and milk products to the customers
We market our milk and milk products under the mother brand of Shreeja and products with sub brands. We sell milk and milk products in Andhra Pradesh, Chennai and Hyderabad markets through our distribution network. We are having 230 distributors and we have plans to expand our distribution network for our milk and milk products across India as follows.
1) For Milk and Milk Products: Andhra Pradesh, Hyderabad, Chennai and North Tamil Nadu
2) For Milk Products: across South India
3) For Ghee and Flavoured Milk across India
Our product range:
1) Fresh and Short Shelf Life Products: Curd (Pouch, cup and Bucket), Buttermilk, Lassi (pouch and Pet bottle), Paneer, Yoghurt and Mishti Doi
2) Ambient and Long life products: Cow Ghee and Flavoured milk
We have plans to launch new products like milk based sweets, Ghee (white), ice cream, milk shake etc. shortly.
We look for the distributors for milk and milk products who involve personally in business operations and the demand for milk and milk products will not come down even during tough times.
OUR BRANDS:
1) Milk: Shreeja
2) Milk Products:
i) Shreeja Thick & Tasty (Curd)
ii) Shreeja Chill Jill (Buttermilk)
iii) Shreeja Cheers (Flavoued Milk)
iv) Shreeja FunFit (Yoghurt)
v) Shreeja Daivika (Cow Ghee)
vi) Shreeja Lassica (Lassi)
vii) Shreeja Paneera (Paneer)
viii) Shreeja Doi Joy (Mishti Doi)
DISTRIBUTORS REQUIREMENTS:
– Personal involvement in the business
– 200-300 SFT space required
– Min investment of 2-3 lakhs initially and able to invest as per the business needs later
MARGINS AND SUPPORT TO THE DISTRIBUTORS:
– We provide competitive margins to our distributors
– We extend support to increase the sales in the market as per the market demand
– Our adept sales and marketing team will guide and support for sales development
Unique Selling Propositions (USPs):
– Best and consistent quality products
– World’s Largest women owned milk producer company with 1 lakh WOMEN members
-The main raw material i.e. MILK procured through our own members, who are also owners of this company. This is the uniqueness of the company.
-Milk is handled only in SS cans to maintain hygiene and freshness and maintain less than 4 hrs from milking to Chilling by operating through BMCU Model
-Competent, skilled and experienced team (working experience of the Senior Management team members having experience with top dairy organizations in India) having more than 25 years in dairy industry
– Unique sales and marketing strategies
