About Us

KIRO ELVI FOODS PRIVATE LIMITED is a next-generation food manufacturing company committed to transforming everyday snacking into a premium, healthier experience. We are proud manufacturers of premium potato chips under our flagship brand RUNE, crafted with care, honesty, and a strong dedication to quality. What sets us apart? We say no to palm oil and no to MSG (Monosodium Glutamate)—choosing instead to focus on real ingredients, real flavor, and real goodness.

In a market crowded with similar packaging and same old flavours, RUNE stands out as a bold, new brand that is based on building connection to the brand story, building a community, and giving a reason to buy again —where taste, health, and community meet on every crisp

Our Story

The idea of KIRO ELVI FOODS PRIVATE LIMITED was born from a simple yet powerful realization: today’s consumer wants more than just a tasty snack—they want transparency, quality, and responsible choices. Inspired by this demand, our founders—armed with industry experience and a passion for clean, flavorful food—set out to build a snack brand that could deliver indulgence without compromise.

Thus emerged RUNE, a brand that reimagines the classic potato chip with a health-conscious twist, free from palm oil and artificial enhancers like MSG. RUNE is the snack of the future—rooted in nutrition science, backed by cutting-edge production, and inspired by real culinary artistry.

Every pack has a unique collectible card which drives repeat buys, enables social media interaction, and enables the consumer to engage with the brand.

What Makes RUNE Different?

In a world where convenience often wins over quality, RUNE chips are refreshingly different:

• ✅ No Palm Oil
  We say a firm no to palm oil due to its health risks and environmental impact. Instead, we use healthier, high-quality oils that are better for your body and the planet.

• ✅ No MSG (Monosodium Glutamate)
  We believe in flavor that’s naturally delicious—not artificially enhanced. All RUNE flavors are crafted using natural herbs, spices, and real ingredients, without relying on MSG.

• ✅ Premium Potatoes Only
  We source select-grade, non-GMO potatoes known for their texture and taste. These are sliced thin, cooked to golden perfection, and seasoned carefully for an unforgettable crunch.

• ✅ Bold & Balanced Flavors
  From Spicy “Sacred Sriracha” to Cheesy “Cosmic Cheese”, and Sweet and Spicy “Hoju Nectar”, each chip is designed to strike the perfect balance between flavor and nutrition

Our Vision

To be India’s cult-favorite snacking brand, offering flavorful experiences that are crafted ethically, consumed joyfully, and remembered deliciously.

Our Mission

• To craft snacks that bring joy without compromising on health.

• To eliminate harmful ingredients like palm oil and MSG from our production process.

• To build a brand that resonates with young consumers.

• To offer high-quality, responsibly made products at accessible prices.

Our Manufacturing Excellence

At the heart of KIRO ELVI FOODS PRIVATE LIMITED is a state-of-the-art production facility, equipped with the latest automated machinery and adhering strictly to food safety standards such as FSSAI and ISO. Our chips are made in ultra-hygienic environments, with stringent quality checks at every stage—from raw material procurement to packaging.

We are proud to maintain zero-compromise quality assurance, and every chip that goes into a RUNE packet is a product of precision and care.

Sustainability & Ethics

We believe great snacks should not come at the cost of environmental damage. Our decision to avoid palm oil is not just about consumer health, but also about taking a stand against unsustainable agricultural practices and deforestation.

We are actively working toward using eco-friendly packaging and minimizing our carbon footprint through energy-efficient operations. RUNE is a brand you can feel good about—on every level.

For the Health-Conscious Consumer

Today’s consumers read labels—and we welcome that. Transparency is one of our core values. RUNE chips contain:

• No Artificial Color

• No artificial colors or flavors

• No palm oil

• No MSG

• No compromise on taste

With the rise of lifestyle diseases and growing awareness around food safety, more and more consumers are seeking better-for-you snacking alternatives. RUNE fills that gap, delivering a gourmet-level experience in every bag without the guilt.

Distribution & Expansion

Currently available in retail outlets, supermarkets, cafés, and select online marketplaces, RUNE is rapidly expanding its footprint across India. As demand for premium, clean-label snacks rises, we are onboarding a robust network of distributors, super stockists, and retail partners across urban and semi-urban areas.

We offer an attractive opportunity for channel partners looking to join hands with a modern, high-growth FMCG brand. Our support includes:

• Eye-catching product packaging

• Healthy trade margins

• Marketing & promotional support

• High consumer repeat rate

Looking Ahead

As we move forward, KIRO ELVI FOODS PRIVATE LIMITED is committed to launching more innovative snack lines—always staying true to our principles: premium quality, no harmful additives, and maximum satisfaction. With global ambitions and a strong base in India, we’re on a mission to redefine the way the world snacks.

Taste the new standard in potato chips.

RUNE – “Bite into magic”