Giani’s Ice Cream is a legendary ice cream brand that has been delighting taste buds since 1956. This iconic ice cream brand is known for its exceptional taste, a wide variety of flavors, and diverse menu. Over the years, Giani’s has become a household name for dessert lovers, and its outlets are present in various parts of the country.

Every product offered by us has a rich and creamy texture, which is achieved through careful processing and the right balance of ingredients. These products are free from artificial additives or preservatives. Since our formation, we have given utmost importance to hygiene and food safety in our manufacturing, and other processes. We follow strict quality control measures to ensure that our products meet the highest cleanliness and safety standards. We keep up with consumer preferences and trends by introducing new flavors and consistently strive to innovate, offering our consumers one-of-a-kind and thrilling ice cream experiences.

Our Products:

• Shakes
• Faluda
• Faluda Drink
• Ice Cream Sundae
• Royal Falooda Drink
• Strawberry Ice Cream Sundae
• Ice Cream

Giani’s ice cream is known for several features that set it apart:

Wide Range of Flavors: Ranging from classic favorites like chocolate and vanilla to unique options like mango, rose, and saffron, Giani’s offers a myriad selection of ice cream flavors

Premium Ingredients: Giani’s uses high-quality ingredients to create their ice creams, ensuring a rich and indulgent taste. They prioritize sourcing fresh fruits, premium nuts, and other top-notch ingredients from certified suppliers.

Artisanal Craftsmanship: Giani’s ice cream is crafted with meticulous attention to detail. Their expert artisans employ traditional techniques and recipes, blending flavors and textures to create a smooth, creamy, and delightful experience.

Innovative Creations: Giani’s constantly introduces innovative creations, pushing the boundaries of traditional ice cream. They experiment with new flavors, combinations, and presentation styles to bring unique and exciting options to their customers.

Varied Product Range: In addition to ice creams, Giani’s offers a range of frozen desserts, including sundaes, shakes, faludas (a traditional Indian dessert), and ice cream cakes. This variety ensures there is something for every taste preference.

Customer-Centric Approach: Giani’s focuses on providing exceptional customer service. They prioritize the overall experience and strive to create a welcoming atmosphere in their ice cream parlors, making customers feel valued and satisfied.

Heritage and Legacy: Giani’s has a rich history and legacy in the ice cream industry, with roots dating back to the 1950s. This heritage brings a sense of authenticity and trust to their brand, assuring customers of their commitment to quality and taste.

These features collectively contribute to Giani’s reputation as a popular destination for ice cream lovers, offering delightful and memorable experiences.

Conditions for our franchisees:

• Our franchisees would be required to pay an amount of INR 1600000 as an initial investment
• They must have a storage space of 150 sq. ft. to keep our world class, frozen desserts, ice creams and shakes
• Franchisees are expected to source ice cream and other products exclusively from Giani’s approved suppliers. This ensures consistent quality and helps maintain the brand’s reputation
• Franchisees are responsible for setting up the store according to Giani’s brand guidelines and design specifications. This includes interior layout, equipment installation, and décor to create a consistent and appealing atmosphere
• Franchisees must follow Giani’s operational guidelines and standards, which cover areas such as product preparation, cleanliness, hygiene, staff behavior, and customer service. These guidelines help maintain consistency across all Giani’s outlets

Franchising with Giani’s ice cream offers several advantages for franchisees. Some of them are:

Established Brand and Reputation: Giani’s has a strong brand presence and a positive reputation in the ice cream industry. Franchisees benefit from being associated with a well-known and trusted brand, which can attract customers and build credibility.

Proven Business Model: Giani’s has a successful and proven business model that has been refined over the years. Franchisees can leverage this model, benefiting from the operational systems, marketing strategies, and product offerings that have already been tested and optimized.

Training and Support: Giani’s provides comprehensive training and ongoing support to franchisees. They offer guidance on various aspects of the business, including store setup, product preparation, customer service, marketing, and day-to-day operations. This support helps franchisees navigate challenges and maximize their chances of success.

Product Differentiation: Giani’s offers a wide range of unique and high-quality ice cream flavors and desserts. Franchisees can take advantage of these distinct offerings to stand out in the market and attract customers who are seeking innovative and premium ice cream experiences.

Marketing and Advertising Assistance: Giani’s supports its franchisees with marketing and advertising initiatives. They may provide national and regional marketing campaigns, promotional materials, and guidance on local marketing strategies. This support helps franchisees reach a wider audience and drive customer footfall.

Bulk Purchasing Power: As part of a franchise network, Giani’s franchisees can benefit from the collective purchasing power of the brand. This can lead to cost savings on ingredients, equipment, and other supplies, helping to improve profit margins.

Ongoing Research and Development: Giani’s continues to invest in research and development to innovate and introduce new flavors and products. Franchisees can benefit from these ongoing developments, keeping their offerings fresh and exciting, and attracting repeat customers.

Growth Opportunities: Giani’s has a vision for expansion, both domestically and internationally. Franchisees may have the opportunity to participate in this growth, opening new outlets in high-potential locations and potentially benefiting from increased market share and profitability.

It’s important to note that while these advantages exist, franchisees must still diligently manage their business, adhere to the franchisor’s guidelines, and operate efficiently to maximize their success.

Company USPs:

• Giani’s ice cream has several unique selling propositions (USPs) that differentiate it from competitors and contribute to its success. Some of the company’s notable USPs include:
• Giani’s offers a diverse and extensive range of ice cream flavors, including both traditional favorites and unique, innovative creations
• Caters to different taste preferences and allows customers to explore new and exciting flavors
• Giani’s sources fresh fruits, high-quality nuts, and other fine ingredients to ensure a rich and delightful taste of their products
• Giani’s ice cream is handcrafted by skilled artisans using traditional techniques
• Giani’s products stand out in terms of texture, creaminess, and overall experience
• Giani’s has a rich heritage in the ice cream industry, dating back to the 1950s. The legacy of Giani’s adds to its appeal and contributes to its strong reputation
• Giani’s places a strong emphasis on customer satisfaction and strive to provide exceptional customer service,creating a welcoming and friendly atmosphere in their ice cream parlors
• The company values customer feedback and takes it into account for continuous improvement